Price: This is the most critical factor in selling a home. Buyers today are highly educated with resources like Zillow, Trulia, and Realtor.com at their fingertips, creating a very price-sensitive market. If a home is overpriced, no amount of marketing or effort from a real estate professional can compensate. With the wealth of information available through technology, home buyers can easily compare prices. Much like Carmax’s “No-haggle” pricing introduced in 1993, real estate pricing strategies must adapt to this new level of transparency.
Access: Qualified buyers are invaluable in the home selling process, and accommodating their schedules for home viewings is crucial. Data shows that if a qualified buyer is denied access at their requested time, 90% will not reschedule. Ensuring flexibility and availability is key to capturing these potential buyers.
MLS: The Multiple Listing Service (MLS) is the most powerful tool for marketing and selling a home. Over 92% of homes sold nationwide are listed on the MLS, underscoring its effectiveness. The success of the MLS lies in its broad reach and comprehensive listing capabilities, making it an essential component of any successful home selling strategy.